Knot Partners With Plaid For Card-on-File Switching

New York, New York, June 19th, 2024, FinanceWire

Knot, an innovative fintech platform specializing in card-on-file management solutions, has partnered with Plaid, a data network powering the digital financial ecosystem, as a preferred referral partner for card management services. Through its merchant connectivity infrastructure, Knot will now provide its CardSwitcher™ product to over a hundred of the largest merchants in the United States for their consumer payment updating needs.

As part of the partnership, Plaid will direct customers to Knot for streamlining their card management processes, ensuring their end users can push their credit or debit cards to top-of-wallet with just a few taps on hundreds of online merchant platforms. Knot’s CardSwitcher can be tailored to Plaid users’ individual payment preferences and needs.

“The collaboration with Plaid aligns perfectly with our mission to provide a seamless and user-centric financial ecosystem,” said Rory O’Reilly, CEO of Knot. “Plaid has built an incredible fintech ecosystem, and as their Preferred Provider for card-switching, we look forward to offering their customers the best solution via CardSwitcher™”.

Knot’s CardSwitcher lives in a cardholder’s banking or fintech product and connects to a vast global network of merchants, covering a significant portion of the online retail and subscription service landscape. With just a few clicks, users can update their payment information across multiple platforms, reducing the hassle associated with manual updates.

CardSwitcher offers the following benefits to card issuers, merchants, and end users: 

  • Automated Updates: Card information is updated automatically, ensuring uninterrupted service and a seamless user experience.
  • User-Centric: The product provides users with the control to manage where their cards are stored and how their payment information is shared.
  • Merchant-Friendly: Merchants benefit from reduced transaction declines and improved customer retention, thanks to up-to-date payment information.

About Knot:

Knot is the leading global merchant connectivity platform that enables users to seamlessly and securely manage their transactions with hundreds of different merchants on a daily basis. Its flagship CardSwitcher™ product offers major financial institutions, banks, and fintechs a secure and user-friendly solution to seamlessly switch their default credit or debit card on file at merchants at the request of their cardholders.

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