NEW YORK, NY, August 21st, 2025, FinanceWire
When New York Tech Media published its annual roundup of the city’s most promising startups, one entrant stood out as both form and function: PointFive, the cloud efficiency platform redefining how enterprises manage and optimize cloud infrastructure, a leading nod of recognition in a notoriously competitive ecosystem.
PointFive Earneing Its Place
Founded by the visionary trio behind cybersecurity standout IntSights, PointFive is guided by the engineering acuity of Alon Arvatz, Gal Ben-David, and Amir Hozez, themselves veterans who’ve long collaborated and previously built IntSights, acquired by Rapid7 in 2021 for $350 million.
The company’s mission is anything but perfunctory: it turns cloud cost optimization from a reactive scramble into a proactive, deeply ingrained engineering principle. Its proprietary DeepWaste Detection Engine uses agentless, read-only scans across AWS, Azure, GCP, and Kubernetes to find latent inefficiencies others routinely miss. What’s more, it doesn’t simply alert. It integrates with Jira, ServiceNow, Slack, and other tools, pushing actionable remediation tasks directly into engineering workflows, making efficiency part of daily operations, not an afterthought.
Investors and Momentum
In November 2024, PointFive secured a $20 million Series A funding round led by Salesforce Ventures, alongside backers like Index Ventures, Entree Capital, Sheva VC, and Vesey Ventures. The round also brought in notable angel investors such as Assaf Rappaport, Mickey Boodaei, and Tamar Yehoshua. This infusion is fueling expansion into multi-cloud support and deepening the impact of its DeepWaste engine, reportedly delivering potential enterprise savings of 15–30%.
Salesforce Ventures, in welcoming PointFive to its portfolio, highlighted the platform’s unique convergence of FinOps and DevOps, lending it credence as a future-leaning pioneer not just in cost optimization but in cloud operations as a whole.
Engineering-First Efficiency
What differentiates PointFive in the crowded field of cloud optimization tools is its engineer-centric philosophy. Rather than dumping dashboards into finance teams, it equips engineers with context-rich insights and tickets that map directly to existing workflows. Its goals, including visibility, attribution, clarity, and verified remediation, create institutional momentum toward long-term efficiency, not momentary cost reports.
Broader Stage: 2025 NYC Tech
New York City’s tech renaissance is increasingly defined by platforms that merge financial prudence with engineering rigor, especially in sectors like AI, SaaS, and fintech, which consume vast and growing cloud resources. In that context, PointFive’s emergence signals a maturing ecosystem: one that prizes sustainable scalability over buzz alone.
This recognition, from New York Tech Media’s “Up-and-Coming Startups of 2025” to the confidence of heavyweight investors, marks PointFive as more than just another entrant. It’s part of a new wave of NYC tech leaders building infrastructure that speaks the language of both technical and fiscal responsibility.
A New Chapter for Cloud Culture
By tackling cost inefficiency at its roots, without derailing engineering workflows, PointFive is helping reshape how organizations think about cloud. Its background in cybersecurity adds a layer of R&D excellence; its funding and integration partnerships signal market confidence; and its selection among New York Tech’s most promising startups underscores its forward momentum.
Forward MotionPointFive’s impact isn’t measured only in dollars saved, but in the shift toward engineering cultures that value proactive efficiency. As 2025 unfolds, it stands not just among the city’s up-and-coming startups but at the vanguard of cloud operations reimagined for a new era.
About PointFive
PointFive delivers cloud efficiency posture management for enterprise engineering, FinOps, and finance teams. By combining deep analytics with workflow‑ready remediation, PointFive helps companies manage resources responsibly and achieve lasting efficiency across AWS, Azure, and GCP.