NEW YORK, NY, August 21st, 2025, FinanceWire
NewsBlaze highlighted REALS by Simplex 3D, a platform that shows properties and tells their stories in a way that could transform how real estate is bought and sold.
A Shift From Listings to Experiences
For decades, glossy brochures and computer-generated renderings were the standard sales tools for unbuilt developments. But according to NewsBlaze, REALS has pushed the market into a new era by making spatial storytelling the centerpiece of pre-construction marketing. Instead of static marketing pieces, buyers are offered an interactive experience, such as digital walk-throughs, immersive panoramas, and real-time contextual data layered into every view.
The result is more than just aesthetics. By letting prospects “step into” a property before it exists, the platform creates confidence, clarity, and emotional resonance that two-dimensional marketing could never achieve.
Merging Data and Design
What makes REALS particularly powerful is its seamless combination of design and intelligence. The platform draws on Simplex 3D’s highly detailed urban modeling, achieved by processing hundreds of thousands of aerial images at one-inch-per-pixel resolution. It then builds layers of real-time data on top. That means a buyer exploring a penthouse isn’t only seeing walls and windows; they can also understand the daylight at different times of year, the views across a skyline, and how the building fits into the surrounding neighborhood.
For sales teams, the system serves as a single hub where CRM data, pricing updates, and buyer behavior all come together. By weaving analytics into visualization, REALS offers agents the ability to see not only what clients are viewing but also how they are interacting with it, transforming engagement data into a tool for smarter negotiations.
The New Language of Sales
The coverage makes it clear that REALS isn’t just about technology play, but a reframing of the sales conversation itself. Buyers no longer need to “trust the vision” of a developer. Instead, they can test, explore, and experience it firsthand. The article points out that this shift creates a kind of transparency and accessibility that can shorten sales cycles and strengthen buyer commitment.
The impact is measurable. Properties marketed with immersive digital tools tend to sell faster and command higher prices. More importantly, they give developers and brokers a competitive edge in crowded markets where differentiation is increasingly difficult.
Meeting Buyer Expectations
The growing appetite for immersive real estate experiences is not happening in a vacuum. Today’s buyers, accustomed to interactive content across retail, travel, and entertainment, expect more than static images when making high-stakes decisions. In fact, research shows that virtual tours and 3D content significantly influence buyer interest, with many refusing to consider properties without them.
REALS, by packaging immersive content and contextual intelligence into one platform, positions itself as the new baseline for real estate sales. For younger, digitally native buyers, the ability to experience a property virtually is convenient and essential.
Raising the Bar for Developers
For developers, REALS providers something equally valuable: efficiency. By centralizing everything from renderings to buyer analytics, the platform removes friction between design, marketing, and sales. Teams no longer have to juggle multiple tools or outdated sales decks. Instead, they operate from one evolving, data-rich platform that reflects availability and engagement metrics.
This is why REALS is framed as more than just another visualization tool, but an entire ecosystem. It is designed not only to present buildings but to sell them smarter, blending storytelling with measurable insights that support faster and potentially more profitable deals.
A New Benchmark
In recognizing REALS, NewsBlaze underscores a broader reality that real estate sales are entering a new chapter, one where immersion and intelligence are inseparable. As Simplex 3D’s platform gains traction, it is setting a benchmark for how pre-construction and high-value properties will be brought to market.
Just as spreadsheets once replaced hand-written ledgers, immersive platforms are now poised to replace static listings. The sales process is no longer about presenting facts, but rather about creating experiences that buyers can step into and believe in.
Selling the Future, Now
REALS by Simplex 3D demonstrates that the future of property sales is in transforming buildings into stories and buyers into participants. By blending ultra-detailed 3D modeling with contextual intelligence and real-time analytics, the platform gives the market something it has long lacked: the ability to sell tomorrow’s spaces as if they already existed.
About Simplex 3D
In a compelling blend of engineering, architecture, and artificial intelligence, Simplex 3D emerged in 2013 from the collaboration of two PhDs in geo‑information—childhood friends who seized their moment of triumph at the prestigious IEEE International Computer Vision contest and translated it into a visionary enterprise. Today, the company is home to a multidisciplinary team—geoinformation experts, software developers, data scientists, architects, even gamers—united under a single mission: to redefine how spatial reality is perceived and constructed using 3D and AI technologies. With over 100 cities rendered in three dimensions and a growing user base exceeding 10,000 on their platform, Simplex 3D has scaled rapidly, operating with a lean yet ambitious team of around 55 employees.