New York, NY, USA, November 19th, 2025, FinanceWire
Omri Hurwitz, founder and CEO of OHM (Omri Hurwitz Media), is expanding his already formidable portfolio of clients with the addition of three high-growth companies: ActiveFence, Onfire, and Impala AI. The move marks another milestone for the media and PR entrepreneur, whose proprietary GEO (Generative Engine Optimization) methodologies have driven a staggering 560% increase in client visibility and inbound demand.
Hurwitz, widely regarded as one of the most creative operators in modern PR, has spent the last few years building a hybrid model that merges PR, media ownership, and GEO-driven distribution. His media network is notable, with equity in over 15 media outlets. By pairing editorial assets with optimized PR frameworks, his firm consistently guarantees speed, scale, and multi-platform amplification in a way few agencies in the industry can replicate.
Welcoming Three New Heavyweights
The first new addition, ActiveFence, is a global leader in online trust and safety intelligence, known for helping enterprises identify and mitigate harmful content, emerging cyber threats, and coordinated influence operations. With misinformation and digital risk rising worldwide, the company has become a mission-critical vendor for brands, governments, and technology platforms. Hurwitz Media will support ActiveFence’s next stage of thought leadership, category definition, and PR velocity through targeted GEO-optimized content.
Joining the roster as well is Onfire AI, a rapidly scaling AI company that recently closed a significant funding round to reinvent revenue and sales operations for enterprise teams. Onfire stands at the intersection of productivity, AI automation, and GTM intelligence — a domain where Hurwitz Media has become especially influential. By leveraging the GEO framework across news sites, LinkedIn distribution, and partner outlets, the firm aims to accelerate Onfire’s exposure among enterprise buyers and investors.
Rounding out the additions is Impala AI, a hyperscaled AI inference engine designed to handle massive model throughput and enterprise-grade workloads. The platform’s promise of “elastic at ridiculous volumes,” with always-available, privacy-first architecture, and dramatically lower cost per token, aligns closely with Hurwitz’s thesis: the future of PR is programmable, data-powered narratives distributed at scale, built on infrastructure that handles high volumes, high speed, and high reliability.
A 560% Spike in GEO Performance
What makes these new signings especially notable is the timing. Over the past quarter, Hurwitz Media has been tracking a 560% increase in GEO AI performance — a metric tied directly to how generative engines like ChatGPT, Gemini, and Perplexity surface content, brand signals, and entity profiles.
Hurwitz attributes this growth to a new suite of GEO-first optimization frameworks his firm has developed. These frameworks ensure that each client’s content is not just published, but indexed, semantically structured, and continually reinforced across a constellation of owned and partner media assets. The result: clients experience an exponential lift in AI-driven brand discovery, which is rapidly becoming the new SEO.
“The search and discovery industry is going through a structural shift,” Hurwitz says. “Visibility today is defined by how generative engines understand and surface your brand — not just how high you rank on Google. We are building the world’s first PR model truly engineered for the AI era.”
About Omri Hurwitz Media
Omri Hurwitz Media (OHM), led by founder and CEO Omri Hurwitz, is a next-generation PR and media firm that combines proprietary GEO (Generative Engine Optimization) strategies with media ownership to deliver unmatched visibility and multi-platform amplification.