New York, NY, USA, March 31st, 2026, FinanceWire
Numeraire Future Trends, an Abu Dhabi–based technology company, announced the launch of its AI-based object identity technology aimed at addressing the ever-increasing worldwide issue of art forgery. By combining artificial intelligence with blockchain-anchored Digital Product Passports, the company is establishing a new standard for verifying authenticity for art, collectibles, heritage, and other high-value assets.
As AI advances the ability to generate images, fabricate documents, and replicate styles with unsettling precision, there’s one question that collectors, institutions, and investors are facing daily: how to prove what is real or not. Numeraire Future Trends addresses this issue by introducing an identity infrastructure that securely connects physical objects to verifiable digital records.
Addressing the Rising Threat of Art Forgery
For Numeraire Future Trends CEO Marsha Lipton, addressing AI-enabled forgery means harnessing the same AI that enables it, combined with cryptography, science, and the expertise of the team of business art professionals, including her own experience as a collector.
She stresses that authenticity is no longer just a matter of expert opinion but a structural problem. “At a time when technology is making deception easier, the foundations of identity and provenance are under pressure,” she says. Through object fingerprinting and Digital Product Passports, Numeraire Future Trends creates a verifiable identity layer that safeguards both provenance and long-term value.
A Foundation In Science And Financial Markets
Lipton’s approach is shaped by her mix of scientific education and experience in the financial market. She earned a PhD in Physical Chemistry from the University of Chicago, which shaped her analytical and evidence-based mindset. Before founding Numeraire Future Trends, she worked as a trader on Wall Street and in the City of London. This gave her direct experience in how markets rely on solid data and transparency.
“Entire systems depend on verifiable information,” Lipton explains. “When transparency breaks down, markets react immediately.” This understanding of structural integrity has become central to the mission of Numeraire Future Trends as it brings trust into the cultural and collectibles sector.
From Collector Insight to Industry Innovation
Lipton ventured into the world of art as a collector, an interest that was spurred by early age exposure to artwork and institutions like the Hermitage Museum. However, deeper research into categories like the Russian avant-garde revealed systemic vulnerabilities. High-profile incidents, including the Knoedler Gallery scandal in New York, underscored that both artworks and their supporting documentation could be compromised.
These challenges highlighted a broader need for infrastructure-level solutions. “A digital entry has little meaning if it is not immutably connected to the physical object it represents,” Lipton notes. This realization led to the creation of Numeraire Future Trends, with a focus on linking physical reality to secure digital identity.
Technology That Defines Object Identity
The key element of the solution is the AI-based process of analyzing surfaces, which perceives a variety of biometric-like identifiers based on the inherent physical properties of the object. Similar to human identification, which depends on multiple markers, Numeraire Future Trends introduces a collection of stable identifiers that determine the identity of an object.
The system then anchors a cryptographic hash of this data to the blockchain, ensuring immutability and verifiability while preserving confidentiality. By doing so, the company enables institutions, collectors, and creators to combat counterfeiting while supporting transparent markets and long-term asset protection.
Industry Recognition and Expanding Global Reach
The launch follows several important milestones for the company. NBC Washington has named Lipton one of the Top Women Thought Leaders in the world. MSN included her in its Top 10 Trailblazing Women to Watch in 2026. These awards highlight the growing impact of Numeraire Future Trends at the intersection of culture and technology.
The company is already working with a global network of clients, including cultural institutions, leading photographers, galleries, and private collections. By continuing to expand its reach, the company is building a connected ecosystem dedicated to protecting high-value assets from the risks of digital forgery.
Looking Ahead
With the current state of AI development, the requirement for a solid identity infrastructure will only grow. Numeraire Future Trends is out to scale up its technology throughout markets to assist collectors, institutions, and creators in preserving their assets to be effectively used by future generations.
By anchoring trust at the object level, Marsha Lipton is not only addressing the immediate challenges of art forgery but also shaping the future of authenticity in a digital-first world.
For more on Marsha Lipton and her work, users can visit www.nftrends.ai
About Numeraire Future Trends
Numeraire Future Trends is a technology company specializing in establishing secure digital identity for physical objects. By integrating AI, blockchain, and advanced scientific methodologies, the company provides infrastructure to verify authenticity and protect the long-term value of art, collectibles, and other high-value assets