New York, United States, April 16th, 2026, FinanceWire
New industry reports show that businesses investing in WhatsApp-based sales are achieving up to 265% ROI and significantly higher revenue impact by moving leads into direct, chat-driven conversations.
Kommo, a leading solution in messaging-powered CRM, officially announces the launch of its ROI Reports, a specialized analytical tool that connects acquisition costs—such as ads, tools, and paid templates—directly to the revenue generated within the CRM. This new feature allows companies to mathematically validate the success of their conversational strategies, transforming chat-based data into clear financial performance metrics.
Transforming Operational Costs into Performance Scores
Forrester had driven a survey with 176 representatives from large size companies that use WhatsApp platform for customer care, which resulted in the report “The Total Economic Impact of WhatsApp Business Platform For Customer Care”. They discovered that implementing WhatsApp Business can improve ROI up to 265% over three years (Forrester, 2022).
Further, 89% of those companies reported that their Average Order Value (AOV) improved by 20%, and 88% reported growth in their revenue. It shows how WhatsApp Business is powerful for increasing your profits, as well as your ROI.
To evaluate the efficiency of those strategies, it’s essential for your company to be able to measure relevant data, like ROI, expenses and revenue.
“ROI reports in Kommo give you a clear view of how your spending connects to the revenue generated by your leads. It is an indicator of how effective your marketing and communication efforts are, helping you focus your time and budget where they matter most,” said Gabriel Motta, Head of Digital PR in Kommo.
Technical Precision and the “WhatsApp Equalizer”
To support this growth, Kommo’s ROI Reports automate the tracking of both Total Costs (fixed investments) and Unit Costs (per-lead expenses, such as paid WhatsApp business-initiated templates).
The system allows managers to isolate performance through granular filters:
- Direct Attribution: Identifying which Meta Ads and UTM tags bring real value beyond simple clicks.
- Broadcast Analysis: Measuring the specific return on mass messaging and holiday offers.
- Inventory Management: Tracking up to 50 detailed investment lines per report across 25 different reports.
Ensuring Data Integrity and Real-Time Updates
A standout feature of the new tool is the “Data Integrity” mechanism. It automatically identifies “Won leads without a Sale value,” alerting managers to incomplete data and ensuring that ROI calculations remain accurate. With real-time updates and the “Last update” field, managers can maintain a fresh view of their campaign performance and adjust active budgets instantly.
This level of detail is unique to conversational sales, where unit costs (like API message fees) must be crossed with complex consultative sales. By providing this visibility, Kommo empowers businesses to optimize their spending on messaging platforms that are projected to drive $45 billion in global sales by 2026.
Availability
The ROI Reports are now available for users on the Base, Advanced, and Enterprise plans. New users can also explore these analytical capabilities during a 14-day free trial. For more insights on maximizing conversational sales, Kommo regularly updates its knowledge base with industry benchmarks and strategic guides.
About Kommo
Kommo is a global leader in CRM with special focus in AI solutions, specializing in business communication and automation. By offering innovative solutions, Kommo empowers companies to streamline customer interactions, enhance engagement, and scale efficiently. Focused on driving smarter business communication, Kommo supports businesses across various industries in optimizing their messaging strategies.
Website: https://www.kommo.com/
LinkedIn: linkedin.com/company/kommo/
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Phone: +18305803077