Fall River, MA, United States, April 21st, 2026, FinanceWire
Displays2Go, a leading producer of facility signage, has recently revealed an expansion strategy focused on growing real-time messaging options in physical retail, education, hospitality, and entertainment facilities. Long known for its work in traditional signage and displays, this strategy illustrates the changing needs of physical spaces, which are increasingly being incentivized to incorporate tech-powered experiences throughout their facilities.
As Yonca Heyse, president of Displays2Go, notes, this shift is designed to build a competitive advantage for facilities, where communication speed and agility continue to grow in importance.
Expanding Digital Solutions
Printed signage has long been a part of the retail experience, helping build a cohesive brand identity, support awareness, and even drive sales. One survey found that 69% of shoppers who saw a product ad while in-store later browsed for that product, and 61% of that group went on to purchase the item.
Despite the advantages of in-store displays, traditional printed signage has its drawbacks, Heyse notes. “Printing out new signage, removing old displays and installing the new signage can be surprisingly time-consuming,” she says. “While this isn’t a problem for certain venues, we’re seeing an increasing number of facilities where communication needs change daily. Display changes can be too time-consuming to keep up with the speed of communication, and this makes digital displays a must. We’ve come to expect instant communication in almost every part of our lives, and now, that applies to the stores we visit as well.”
To that end, Displays2Go has significantly expanded its integrated digital solutions to better meet the needs of facilities where communication speed is a priority. Digital podiums and pedestal display cases, display shelves with top-mounted digital screens and digital signage kiosks are just a few of the solutions that the display company now offers to its clients.
“These digital displays can be a powerful differentiator for facilities with changing messaging needs,” Heyse says. “In retail, using a digital display makes it easier to change promotions daily. This enables businesses to offer a wider range of promotions, giving customers something new to look forward to each time they visit. Of course, the signage can also completely transform how retailers showcase their products. Dynamic ads, informative content and interactive catalogues can turn an ordinary display into a far more engaging experience that is more likely to drive sales.”
Of course, this expansion of Displays2Go’s digital solutions isn’t only focused on retail. Heyse highlights that entertainment venues regularly use digital signage to quickly share updated schedules and event information, and that education and hospitality facilities are increasingly using digital signs to send announcements and important guest information to visitors.
Balancing Digital and Traditional Display Signage
Even as Displays2Go expands its digital footprint, Heyse doesn’t see its traditional offerings of print signage, product displays, and trade show displays going away.
“Especially in fields like hospitality, education, and venues, there is always going to be a need for fixed signage that remains the same over time. There’s also value in physical product displays, trade show materials, banners, literature holders, and so on. For some placements, it’s going to be more cost-effective to stick with traditional physical materials. But for other applications, an integrated digital solution will be the better long-term option.”
Heyse views Displays2Go’s updated strategy as an essential step for facilities managers to find solutions that work best for their specific locations and audiences. For many locations, Heyse expects a mix of digital and traditional display systems to be used to maximize reach and enhance the overall messaging strategy.
The introduction of digital displays is clearly already making an impact. An eMarketer survey found that 65.6% of customers said that in-store digital media boosts their spending, while 62.6% said the availability of such digital displays affected where they chose to shop.
“Moving forward, the best solution will be to create a layered approach that optimizes all types of messaging,” Heyse says. “Static sign displays will anchor your space and communicate the essentials, while dynamic digital content can offer regularly updated calls to action based on new promotions or seasonal events. Interactive elements on digital displays can make messaging even more compelling and persuasive, helping all types of signage work together to create a positive experience.”
Of course, such integrations will require careful balancing for facilities managers to ensure visual consistency and to prevent signage or maintenance conflicts. An established hierarchy for communications that accounts for both physical and digital displays will ensure clear and balanced communications.
The Future of Signage
With its growing expansion into digital signage, the Displays2Go team believes it will be better equipped for the changing communication needs of physical facilities. When facilities have signage that enables real-time messaging, they can deliver timely, targeted, and even personalized content that is more likely to result in conversions and positive visitor experiences.
About Displays2Go
In business since 1974, Displays2Go provides a wide range of digital solutions, retail displays, signage, trade show displays, and other merchandising and marketing materials for businesses. Trusted by over 1.6 million businesses, their curated solutions service brands of all sizes across education, hospitality, entertainment, and retail. With available design guidance and technical help, their team aims to make display development as seamless as possible.