Indianapolis, IN, USA, April 29th, 2026, FinanceWire
Bayezon AI has launched what it describes as the world’s first Agentic Commerce Platform globally. The approach to digital commerce is powered by its proprietary Product Intelligence Platform, which dynamically adapts websites based on shopper intent. Early results have been reported by the company, with the platform demonstrating the capability to increase conversion rates by up to four times (x4).
Despite decades of investment in eCommerce platforms and millions recently spent on AI experiments and chatbot deployments, the digital shopping experience remains fundamentally broken. Shoppers still encounter poor search results, high bounce rates, and fragmented journeys between search, discovery, merchandising, product listing pages (PLPs), and product detail pages (PDPs). In most online stores today, the burden is still on the customer to navigate hundreds of pages, filters, and search results to find what they want. Instead of adapting to the shopper, the website forces the shopper to adapt to the website.
Bayezon AI Reverses this Model
With Bayezon’s Agentic Commerce Platform, search, discovery, merchandising, PLPs, and PDPs operate as a single intelligent system that dynamically adapts to the customer’s intent and guides shoppers toward the right products.
At the core of the platform is Bayezon’s Product Intelligence Platform, which structures signals across the commerce ecosystem, including catalog data, behavioral engagement, purchase activity, promotions, social intelligence, and crowd-sourced signals into a unified intelligence model. This enables commerce systems to interpret shopper intent and adapt the shopping journey in real time.
“Digital commerce today expects the customer to do the work,” said Raj Balasundaram, Founder and CEO of Bayezon AI. “The Agentic Commerce Platform flips that model. Instead of customers navigating the website, the website adapts to the customer.”
Vinod Kolakampadam, Co-Founder and CTO of Bayezon AI, emphasized that simply adding a chatbot to a storefront does not create an agentic experience. “Adding a chatbot to a storefront doesn’t make it agentic. Without a strong Product Intelligence Platform powering the experience, it’s just another AI front end.”
The platform has been running in full production with Australia’s leading fashion retailer City Beach since spring 2025, operating through peak traffic periods, including Black Friday.
Since deployment, City Beach has seen significant results.
“We’ve cut product discovery time in half, increased conversion rates 4×, lifted average order value by 45%” said Mike Cheng, Head of Digital at City Beach. “Bayezon AI fundamentally changes how customers shop online. We’re selling more products, simplifying our technology stack, and preparing our commerce platform to be agent-ready for the emerging UCP era.”
Bayezon AI is transforming storefront experiences for Rodd & Gunn and Grace & Stella Cosmetics, demonstrating the platform’s ability to scale across global fashion and beauty retailers.
Leadership
Bayezon AI was founded by Raj Balasundaram and Vinod Kolakampadam, enterprise AI and commerce leaders with decades of experience building large-scale technology platforms for global retailers.
Raj Balasundaram, Founder & CEO, previously served as SVP of AI at SAP Emarsys and GVP of AI at Verint, where he led the development of enterprise AI platforms used by leading global brands.
Vinod Kolakampadam, Co-Founder & CTO, is a former Salesforce Commerce and Marketing Cloud technology leader, specializing in scalable cloud architecture and enterprise commerce platforms.
The company is backed by an experienced board including:
- Raul Zavaleta, entrepreneur and enterprise technology executive with leadership roles including Maguzzi and Scicor (a Labcorp company), and Emeritus Trustee at Marian University.
- Sean Brady, CEO of Cadmium and former Salesforce and Emarsys executive with extensive global commerce and go-to-market leadership experience.
“Commerce is entering a new era,” said Balasundaram. “Just as mobile reshaped retail, Agentic Commerce Platforms will redefine how digital storefronts operate.”
About Bayezon AI
Bayezon AI provides the Agentic Commerce Platform, powered by a proprietary Product Intelligence Platform that structures catalog, behavioral, and contextual signals into AI-ready intelligence. As the next evolution of eCommerce platforms, Bayezon enables retailers to move beyond static storefronts and deliver adaptive shopping experiences that improve product discovery, personalization, conversion, and average order value across the digital commerce journey.