Philadelphia, PA, USA, May 20th, 2026, FinanceWire
MLTD Creative Agency, a strategy-driven communications and growth firm founded by siblings John and Marisa Urbano, has announced the launch of an expanded technology services division focused on supporting companies through app development strategy, artificial intelligence integration planning, and digital product infrastructure guidance. The move marks a significant evolution for the firm as it extends its work beyond public relations and music marketing into business-to-business partnerships centered on technology-supported growth.
Founded in 2021, MLTD Creative Agency has historically worked across music marketing, public relations, and communications strategy for artists, creative professionals, and emerging brands. In recent years, however, the agency has increasingly been engaged by startups and organizations preparing to launch software platforms, improve internal systems, or develop technology-supported products. The new division formalizes that shift and expands the agency’s role in supporting companies building digital tools and scalable infrastructure.
“Organizations today aren’t just asking how to promote something,” said co-founder John Urbano. “They’re asking how their product behaves, how their audience interacts with it, and how their systems support growth over time.”
Under the expanded framework, MLTD Creative Agency now collaborates with technical development partners and specialized teams to support the planning and coordination of custom mobile applications, web-based platforms, and artificial intelligence–supported operational tools designed to help companies strengthen workflows, improve decision-making processes, and prepare systems for long-term scalability.
Rather than approaching technology as separate from communications strategy, the agency’s model focuses on aligning product positioning, audience behavior, and infrastructure planning so organizations can build platforms that function effectively as they grow.
Before launching MLTD Creative Agency, the Urbano siblings developed their understanding of digital audience development through their own international music project, URBANO. Their work navigating global streaming ecosystems and label partnerships informed the agency’s approach to helping clients connect visibility strategy with long-term structural planning.
“When you build something from the ground up yourself, attention alone isn’t enough,” said Marisa Urbano. “What matters is whether the structure behind that attention can support what comes next.”
As client needs evolved, MLTD Creative Agency increasingly became involved earlier in product development timelines, advising organizations not only on communications planning but also on user engagement strategy, messaging architecture, and platform positioning before launch. Those engagements naturally expanded into coordination with development teams supporting companies preparing to introduce new digital services.
The new technology services division reflects that progression and allows the agency to support organizations building applications, preparing artificial intelligence–assisted workflows, and designing infrastructure intended to support growth beyond initial release cycles.
“Technology becomes more powerful when it supports clarity,” said Marisa Urbano. “Our role is helping clients understand how their systems, messaging, and audience strategy reinforce one another instead of operating separately.”
While expanding into technology partnerships, MLTD Creative Agency continues to provide public relations strategy, national and regional media placement coordination, and broadcast visibility opportunities, including television interview placements for artists, founders, and organizations seeking broader exposure across digital and traditional media environments.
The agency’s work increasingly reflects the overlap between creative industries and technology-driven businesses as founders, artists, and product teams operate within the same digital ecosystems and compete for audience attention across shared platforms.
“Creative industries and technology companies are facing many of the same challenges right now,” said John Urbano. “They’re both building relationships with audiences in environments that change quickly.”
MLTD Creative Agency remains privately owned and founder-led. Marisa Urbano holds a master’s degree in Communication from Villanova University, where her academic work focused on audience behavior and messaging strategy. John Urbano earned his business degree from Philadelphia University, now known as Thomas Jefferson University.
With the introduction of its expanded technology services division, the firm is positioning itself to work more closely with companies developing digital platforms, software-enabled services, and artificial intelligence–supported operational systems alongside its established communications and public relations practice.
“Technology and culture are no longer separate conversations,” said John Urbano. “Companies that understand both are the ones most likely to build something that lasts.”
The expansion represents the next phase of MLTD Creative Agency’s strategy of connecting communications, infrastructure planning, and technology-supported growth within a single coordinated framework designed for both creative professionals and business organizations.
About MLTD Creative Agency
MLTD Creative Agency, a strategic creative agency, focuses on long-term growth, systems-based thinking, and business alignment. That includes across brands, products, and audiences.
Website: https://mltdcreativeagency.com