England, UK, UK, May 20th, 2026, FinanceWire
Studio Krista, a UK-based branding and digital design studio founded by Krista Murtagh, is continuing its international expansion within luxury and lifestyle-focused design sectors. Established in 2020, the studio has evolved from a freelance foundation into a design-led practice working with clients across multiple regions, with a growing focus on high-end interior, lifestyle, and creative industries.
The expansion reflects increasing international demand for cohesive brand identity and digital experience, particularly within sectors where design, positioning, and online presence play a central role in shaping perception.
The studio was built on the belief that design should balance creativity with intention. As Studio Krista continues to grow internationally, that principle remains central to both its creative direction and client approach.
From Foundation to Focused Practice
Studio Krista was established with a focus on combining branding strategy and visual design. Murtagh’s background in design and branding informed the studio’s approach to developing visual identities for businesses across lifestyle, interior design, and creative sectors. The studio’s work focuses on aligning visual presentation with broader brand positioning and digital experience.
The foundations of the studio were influenced by early experience within the fashion industry. That exposure introduced a more editorial way of thinking, with attention to detail, curation, and visual clarity becoming central to the studio’s identity. Today, this translates into work that feels minimal yet expressive, with each element serving a defined purpose.
“Good design isn’t decoration, it’s direction,” said Murtagh. “The strongest brands are intentional in how they communicate — not just visually, but through every interaction and touchpoint.”
A Focus on Clarity and Cohesion
Studio Krista works primarily with founders and brands operating within lifestyle, interior design, and creative sectors. According to the studio, many clients are increasingly looking for more than visual branding alone, seeking a clearer and more considered presence across digital platforms.
The studio’s process focuses on balancing strategic positioning with creative execution, ensuring that each project feels aligned, refined, and consistent across touchpoints.
This philosophy has become increasingly relevant as branding continues shifting toward more immersive digital experiences, where motion, interaction, and consistency across platforms play a larger role in shaping audience perception.
Continued International Growth
Studio Krista is currently working on projects across interior design and lifestyle categories while continuing to expand its international client base. The studio’s growth strategy includes a stronger presence within luxury-focused sectors and larger-scale branding and digital projects.
Rather than focusing purely on scale, the studio states that its long-term direction remains centred on maintaining a refined and intentional body of work.
As Studio Krista continues to grow internationally, the company aims to further position itself within a segment of the market that values clarity, elevated design, and cohesive digital experience.
About Studio Krista
Studio Krista is a design-led practice founded in 2020 by Krista Murtagh. The studio specialises in brand identity and digital experience, creating cohesive and elevated brands that translate seamlessly across the web. Working with founders and brands across lifestyle, interior design, and creative industries, the studio is known for its refined, minimal approach grounded in strategy and intention.