DENVER, CO, October 29th, 2026, FinanceWire
Eight new hires and two promotions strengthen the agency’s expertise in media relations, executive thought leadership, and AI search visibility.
DENVER, CO, October 29, 2026 (EZ Newswire) — The Colab, a fast-growing public relations agency for AI companies, high-growth startups, and leading technology brands, has hired eight senior communications professionals and promoted two team members. In the last year, The Colab has grown monthly recurring revenue 322% and scaled into a multimillion-dollar agency with a team across the U.S. and South America. More than a dozen of its clients have been acquired or gone public while working with the firm.
The new team members bring experience in media relations, AI storytelling, executive visibility, crisis communications, B2B trade media, and public affairs. With them, The Colab can serve more tech companies in AI, cybersecurity, enterprise SaaS, fintech, climate tech, defense tech, govtech, healthtech, and venture capital, from Series A through IPO.
“Tech companies don’t need another agency that sends press releases and hopes for the best. They need a partner who understands their technology, knows the reporters covering it, and can turn complicated products into stories people remember,” said Lizzy Harris, CEO and co-founder of The Colab. “Our growth comes down to exceptional processes and people. We have the best talent in tech PR, and these hires and promotions show how we reinvest our success: in the people behind it.”
Agency and Client Growth
- Revenue: Monthly recurring revenue grew 322% in the past 12 months; now a multi-million-dollar agency
- Client milestones: More than a dozen clients acquired or taken public while working with The Colab
- Proprietary technology: Prism, The Colab’s in-house proprietary platform for AI visibility, measurement, reporter research, opportunity tracking, forecasting, and real-time client KPI dashboards
- AI search visibility: Prism’s LLM visibility platform helped one healthtech client reach the No. 1 AI visibility ranking in its industry in under a year, with 220 mentions and a 51% share of voice
- Industry reach: The Colab Brief, the firm’s PR newsletter, reaches 20,000+ communications professionals across 150+ editions
Promotions
Andrea Dumont dos Santos has been promoted to PR Director. Andrea leads integrated PR campaigns for The Colab’s technology clients, bringing an international perspective to communications strategy and strong client relationships built on creative problem-solving. Before The Colab, she developed campaigns for global agencies across tech and lifestyle. She has a Bachelor’s degree from the University of Vienna.
Erika Cardina has been promoted to PR Manager. A Penn State graduate who started her career in entertainment, Erika is a trusted strategist for The Colab’s AI and emerging tech clients. She is known for editorial-ready narratives, elevating expert voices, and landing media moments that build lasting credibility.
New Hires
Jenny Wang joins as Senior Vice President. Jenny has been honored by PRWeek, PRNEWS, Ragan, the Diversity Action Alliance, and Washington Women in PR. She brings years of experience in media relations, thought leadership, crisis communications, and public affairs. Based in Washington, D.C., she helps tech companies and organizations gain visibility and navigate complex policy and reputational issues.
Kate Dmytrenko joins as Associate Vice President. Kate has 14 years in integrated communications, with work spanning AI, climate tech, and venture capital placing clients in Forbes, Fast Company, The Washington Post, and Bloomberg. Most recently, she led North America communications for carbon removal company Climeworks during its U.S. market entry, serving as its spokesperson in Inc. and public radio around partnerships with Morgan Stanley and TikTok. She was previously an Account Director at LaunchSquad and a global communications strategist at 3M. She is a University of Wisconsin–Eau Claire journalism graduate. Known for finding the angle beneath the obvious one, she brings creative range and steady strategic counsel to the accounts she leads.
Natalie Rizk joins as Senior PR Director. Natalie has 13+ years of experience across agency and in-house roles, leading communications, brand, and product marketing for high-growth startups in fintech, energy, space tech and cybersecurity. She previously led communications at clean energy company Arcadia and at HERO, which Klarna acquired, and later held product marketing and marketing leadership roles at Klarna and SmarterX. Her executive ghostwriting has appeared in Forbes, Fortune, Fast Company, TechCrunch, TIME, and WIRED. She is a Boston University graduate.
Kristen Carmen joins as Senior PR Director. Kristen has 12+ years in communications and leads integrated PR programs for B2B tech companies, with a focus on executive visibility and brand positioning. She was previously Director of PR at CashmanCo and Account Director at G&S Business Communications, where she counseled non-profits, franchise systems, associations, startups, 100+ year organizations, and more, bringing deep expertise in media training and multi-stakeholder engagement. She is a Dickinson College graduate based in New York.
Elizabeth Kyle joins as Senior PR Manager. Elizabeth is a former reporter at the Dayton Business Journal who spent more than five years at tech PR agency LaunchSquad, where she rose to PR Manager. There, she helped run media programs for clients including ICF, Uber Freight and DJI, as well as clients in supply chain, AI, influencer marketing and climate tech. She is a University of Dayton graduate.
April Hiester joins as PR Manager. April has seven years of B2B tech communications experience and a deep network in trade media. She specializes in product launches, thought leadership programs, and media relations for companies building transformative technologies, driving awareness and credibility for world-changing innovations and the leaders behind them.
Karrigen Hanson joins as Senior Account Executive. A University of Oregon graduate with a background in public relations and journalism, Karrigen works with AI, emerging tech, and healthtech brands to build clear narratives in fast-moving categories. Her editorial lens and disciplined research help her spot timely angles and turn them into media opportunities.
Cabri Gordon joins as Senior Account Executive. Cabri is a former TV news producer at TEGNA’s WLTX-TV. Most recently at tech PR firm VSC, she led media relations for AI, cybersecurity, fintech, healthtech and climate tech clients, securing coverage in tier one media outlets including TechCrunch, Fast Company, Forbes, and MarketWatch. She graduated magna cum laude from Georgia Southern University with a B.S. in Multimedia Journalism.
About The Colab
The Colab is the leading tech PR agency helping ambitious companies build market leadership across AI, cybersecurity, climate tech, fintech, and enterprise software. Founded in 2017 by Lizzy Harris and Ashley Mann, the agency partners with companies at every stage of growth, from venture-backed startups to industry leaders preparing for IPO.
In 2026, The Colab launched Prism, an AI-integrated platform that combines media relations, executive thought leadership, generative engine optimization (GEO), and real-time performance intelligence to turn earned media into a measurable business advantage. By connecting reputation, visibility, and business outcomes, The Colab helps brands shape industry conversations, strengthen their presence in AI-powered search, and accelerate growth. Learn more at colabcomms.co.
Media Contact
Amber Masciorini
Senior PR Director, The Colab
pr@colabcomms.co
SOURCE: The Colab