Miami, FL, November 2nd, 2026, FinanceWire
The new national recognition program will recognize 300 established U.S. brands based on revenue growth and impact.
Million Dollar Sellers (MDS), a community of 750+ vetted e-commerce founders representing more than $15 billion a year in sales, today launched the Consumer 300, an annual national recognition program celebrating the growth of consumer brands owned by U.S. companies. Presented by Fulfil, the inaugural program will rank 300 established brands by revenue growth and impact, including a Top Growth Percentage award, a Top Revenue Dollar award, and a Top Breakout award for newer brands.
The Consumer 300 celebrates the founders and teams building consumer brands across product categories in direct-to-consumer, marketplaces, and retail. Applications are currently being accepted, and every brand that completes a free application will receive recognition in the Consumer 300 directory, alongside access to MDS’ Ecompreneur events and partner discounts. Awards will also recognize brands by channel, and category.
“We see founders building remarkable consumer brands every day, and much of that work goes unnoticed,” said Eugene Khayman, co-founder and COO of MDS. “We created Consumer 300 to give those businesses recognition grounded in real growth and to help more people discover the founders behind them.”
The program will assess submitted brand revenue and growth, with the option for self-verification by CPA letter or third-party financial verification for top awards. Eligibility and methodology are published on the Consumer 300 website, and sponsorship has no influence on rankings or award outcomes. Submitted financial records will remain private, while honorees can share their recognition through public profiles, badges and media assets.
An independent three-member council, including Jason Pratt of Joyspring, Alice Li of First Day and Michael Corrigan of TRTL, will advise on the program and select Council Picks from the top 50 brands. All brands will also qualify for Consumer Picks regardless of their growth, showcasing consumer credibility alongside B2B recognition.
Every year, MDS has recognized member brands that have shown significant growth, such as Beauty by Earth, Ruff Liners, and The Only Bean, at their annual marquee event for e-commerce founders, Inspire. As part of next year’s 5th annual Inspire event in Los Angeles, MDS will invite the top 100 ranked brands to the Consumer 300 gala on April 6, 2027. The event will bring founders and the broader consumer-brand community together to celebrate the inaugural honorees.
Brands and nomination partners can find participation details and program updates at Consumer300.com.
About Million Dollar Sellers
Founded in 2016, Million Dollar Sellers (MDS) is a membership community of vetted e-commerce founders. Its more than 750+ members generate more than $15 billion in combined annual revenue. MDS connects founders through peer groups, education, and more than 200 events a year in more than 50 cities. Learn more at https://mds.co.
About Fulfil
Fulfil is the agentic ERP for founders of fast-growing consumer brands. It brings orders, inventory, wholesale, manufacturing and accounting into one system, so teams run their business on data they trust and let AI do the busywork. Fulfil customers go live in weeks, with no third-party consultants required. Brands including HexClad, Ridge, Mejuri, Wild, Grüns and Comfrt run on Fulfil. Learn more at https://www.fulfil.io/