TEL AVIV, Israel, August 7th, 2026
Iconic Global announced details of the investment framework used by founder Eliran Ovad to evaluate opportunities across multiple industries. The Tel Aviv-based company said the framework is applied consistently to commercial real estate, digital education, marketing technology and data infrastructure, and is built to support decisions that hold up over long holding periods rather than single market cycles.
According to the company, the framework rests on three tests applied in a fixed order. The first asks whether the team can operate the asset rather than only fund it. The second asks whether the opportunity would still be worth making if it could not be sold for a decade. The third checks the operating data behind the proposal. The company said an opportunity that fails any of the three does not advance, regardless of price.
Iconic Global said the same sequence governs its commercial real estate work. At the company’s mixed-use redevelopment in Rishon LeZion, a four-floor property of roughly 8,000 square meters on the former Bezeq compound adjacent to the HaZahav Mall, demographic and catchment analysis was completed before tenant conversations opened. Signed agreements are in place with established Israeli national retail brands, while a zoning amendment for an additional 15,000 square meters of commercial and residential building rights advances through municipal planning.
“The order is what matters,” said Eliran Ovad, founder of Iconic Global. “Can we run it, would we keep it, does the data hold. Only after those three do we ask what it is worth. Most opportunities never get that far, and that is the point of the process.”
The company said the framework is intended to reduce reliance on market timing. By weighting operating capability and verifiable data ahead of valuation, Iconic Global said it aims to build a portfolio that performs through varying market conditions rather than one that depends on favorable exit windows.
According to Iconic Global, the firm has developed more than 23,000 square meters across Israel and served over 1,000 residents since its founding, with active projects in Beer Sheva and Rishon LeZion.
The company said it intends to continue applying the framework across its investment activity as it expands its commercial redevelopment portfolio in central Israel.
About Iconic Global:
Iconic Global is a Tel Aviv-based commercial real estate investment and development company founded by Eliran Ovad. The company focuses on commercial real estate while maintaining interests across digital education, marketing technology and data infrastructure. Ovad is also the owner and club president of Bnei Yehuda Tel Aviv FC. For more information, users can visit iconic-global.io