SAN JOSE, CA, October 20th, 2026, FinanceWire
100% PURE takes the top spot in Best Clean Beauty Brand following editorial selection by Newsweek and voting by readers and consumers.
SAN JOSE, CA, October 20, 2026 (EZ Newswire) — 100% PURE®, the clean beauty brand known for fruit-pigmented makeup and skincare made with botanical ingredients, announced today that it has been named No. 1 Clean Beauty Brand in the 2026 Newsweek Readers’ Choice™ Awards.
Founded in 1999, 100% PURE was started by Susie Wang, a cosmetic chemist who patented a way to stabilize Vitamin C so it stays potent. While making products for major cosmetic companies, she found that toxic chemicals were common and claims about animal testing were often misleading. She started 100% PURE to offer an honest alternative.
Today, the brand colors its makeup with antioxidant-rich fruit and plant pigments instead of synthetic dyes. It also bans more than 2,870 ingredients, including all PFAS (“forever chemicals”), microplastics, and silicones. Every product is developed and tested in the company’s own lab and manufacturing facility, which runs on solar power and is ISO 22716 certified. That gives the brand full control over quality from formula to finished product.
“Every ingredient we use, every label we print and every product we make in our solar-powered lab is a choice to put people and the planet first,” said Ric Kostick, CEO of 100% PURE. “That this recognition comes from Newsweek’s readers, the people who use our products, makes it especially meaningful. Being voted the number one clean beauty brand tells us that customers care about what goes into their makeup and skincare. And it tells us they don’t believe they should have to give up performance to get it.”
The Newsweek Readers’ Choice™ Awards recognize standout businesses, brands, and experiences across a wide range of consumer categories. Nominees are selected by Newsweek editors and panelists, with readers and consumers then invited to vote for their favorites. The results determine each nominee’s final placement within its respective category.
The 2026 program highlights leading companies across numerous industries, including the Best Clean Beauty Brand category, where 100% Pure ranked first.
“Each year, the Readers’ Choiceᵀᴹ Awards celebrate the best of the best, as chosen by the people who matter most — our readers,” said Newsweek Editor-in-Chief Jennifer H. Cunningham. “We’re proud to recognize those organizations that continue to raise the bar for quality, innovation, and customer experience.”
About 100% PURE
100% PURE® is a clean beauty brand based in San Jose, California, and was founded in 1999. The company makes fruit-pigmented makeup, skincare, hair care and body care. Its formulas are cruelty-free, mostly vegan and list every ingredient on the label. 100% PURE develops and makes its products in its own solar-powered facility. Its ingredient standard bans more than 2,870 substances, including all PFAS and microplastics. The company’s mission is to create the healthiest products possible while protecting and benefiting animals and the environment. Learn more at 100percentpure.com.
About Newsweek
Newsweek is the global digital news organization built around the iconic 93-year-old American magazine. Newsweek reaches 100 million people monthly with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. For more information, visit newsweek.com.
Media Contact
Loan Su
loan.su@puritycosmetics.com
SOURCE: 100% PURE
