This guide is your complete playbook for financial PR — how it works, why it matters, and how to execute it step by step.
Whether you’re a fintech company, investment firm, or bank, finance PR is one of the most effective ways to build long-term visibility, trust, and search presence.
Done right, it gets your brand on top-tier financial media and indexed in Google under your company name.
Table of Contents
What Is Financial PR, And How Does It Impact Your Business?
Financial Public Relations (PR) is a financial services marketing strategy designed to enhance your brand’s public image and establish it as a thought leader in the financial services industry using paid, earned, and owned media.
The core of a finance PR strategy lies in securing coverage for your brand in reputable media outlets and expanding your network through connections with key influencers in the finance sector.
Additionally, it involves creating and disseminating valuable content that resonates with your target audience.
This approach keeps your brand at the top of your prospects’ minds, strengthens your reputation, and positions you as their preferred choice for relevant financial services.
In fact, studies show that your reputation directly impacts investor decisions and even the quality of talent you attract to your workforce.
While PR is critical for organizations in every industry, it’s almost guaranteed to generate more leads and clients for banks, insurance companies, investment firms, and financial software businesses.
Why? With escalating global conflicts, wars, and a looming recession, there’s so much uncertainty in financial markets with little guidance or actionable advice.
It gives you the perfect opportunity to become a trusted knowledge source by giving opinions on different financial issues, sharing forecasts, and providing actionable advice in mainstream media.
The Difference Between Generic And Financial-Native PR
Traditional PR blasts announcements across general-purpose wires. Financial PR targets finance-native platforms with relevant distribution, SEO context, and audience alignment.
Generic PR
Financial PR
Vague messaging
Market-tied insight
Broad, unfocused distribution
Tier-1 finance-native placement
Temporary attention
Ongoing Google visibility
How to Get Financial PR, Guaranteed | Step by Step Guide
Financial PR works best when it’s grounded in strategy and optimized for outcomes: authority, visibility, and digital footprint.
Here’s a simple 3-step playbook that shows how to execute a modern financial PR campaign, with SEO performance, media credibility, and scale built in.
Step 1: Find an Angle for Your Financial Press Release
Not every announcement has to be groundbreaking to be effective in financial PR. The goal isn’t to go viral — it’s to get your brand covered in credible financial media, show up in Google News, and build trust with people who Google your company name.
So where do you start? Focus on proven angles that consistently deliver results.
We’ll include real-world examples of press releases published via FinanceWireso you can see exactly how these angles look when executed well.
Company growth milestones
Growth updates show momentum and reinforce your brand’s direction. These are highly relatable and easy to position.
Instead of trying to force a story, anchor your press release to one of these angles. The key is to wrap your update in a context that makes it relevant to the finance audience: markets, money, risk, growth.
You don’t need breaking news to get published. You need relevance.
Step 2: Write Your Press Release (with AI + Strategy)
Once you have a clear angle, it’s time to write your press release. The format is straightforward, but following it precisely helps ensure it’s credible, clear, and ready for both distribution and search indexing.
Understand the Press Release Format
A well-structured financial press release follows this order:
Headline: Concise, keyword-relevant, and specific
Dateline: The location and date of the announcement. This is automatically inserted by the newswire platform.
Lead Paragraph: The who, what, when, where, and why of your announcement
Body Paragraphs: Provide supporting context, details, or metrics
Quote: From a relevant exec or stakeholder, with value-added commentary
Boilerplate: A 2–3 sentence summary of your company and what it does
Optional: Call to Action (CTA): Usually a link to your site, announcement page, or contact info
Here’s an example from one of the press releases in our newsroom:
Use AI to Draft Smarter, Not Lazier
AI is especially effective for writing press releases because the format is structured, factual, and benefits from clarity and consistency – things AI handles well. It helps turn raw inputs into a coherent, professional draft that aligns with industry tone and avoids the fluff that slows down traditional writing.
Having said that, don’t just drop in a short prompt and let the AI run with it.
That usually leads to generic, vague copy that sounds more like filler than news. To get the best results, treat the AI like a capable assistant that needs direction. Feed it smart context and raw ingredients to shape the output:
What is the actual announcement?
Why does it matter to your audience?
Any data, impact metrics, or market relevance?
A quote: Who’s speaking, and what would they say?
Got a reference of a press release you liked?
Once you have that, you can guide the AI like a strategist, not a typist. Here’s a fill-in-the-blank style prompt you can copy:
Prompt Template: Write a financial press release for [Company Name and Website] announcing [Describe Announcement]. This should be written for a financial media audience, factual in tone, optimized for SEO (with the company name as the primary keyword), and suitable for publications like Yahoo! Finance, MarketWatch, and Investing.com. Include a quote from [Name, Title], highlight the relevance to [Industry/Market Trend], include a short boilerplate at the end describing the company, and close with a clear call to action: [Describe CTA].
Here’s a real example prompt in action:
Prompt Example: Write a financial press release for ExampleBank.com announcing the launch of a new AI-powered portfolio analysis tool for wealth management clients. Include a quote from ExampleBank’s Head of Product Innovation, highlight how this product improves investment decision-making and aligns with trends in AI and personalized finance, and reference recent demand for automated advisory solutions. Close with a call to action linking to examplebank.com/ai-portfolio-tool. Include a short boilerplate describing ExampleBank.
Below is a real result of this prompt with JPMorgan as the Example-Bank (the information exhibited below is fake and for example purposes only).
You can also use follow-ups like:
“Make the tone more concise and financial-journalist friendly.” “Add a stat or data point to make the body more credible.” “Refine the headline to sound more like what you’d see on MarketWatch.” “Pull out the most important sentence and make it the lead.” “Tighten the quote so it sounds more authoritative and less generic.”
SEO Quick Wins
Even if a press release is well-written, it still needs to be discoverable. These quick SEO wins help ensure your release ranks on Google, especially when people search for your brand name or a related topic.
Put your brand name in the headline and opening paragraph
Step 3: Publish Your Press Release Through FinanceWire
Once your press release is written and finalized, it’s time to distribute it in a way that actually drives visibility. This is where FinanceWire comes in.
FinanceWire is a financial-native press release distribution platform that helps brands get their news published on highly trusted outlets like Yahoo! Finance, Investing.com, Benzinga, and others. Unlike generic distribution services, FinanceWire distributes directly to outlets that specialize in financial and economic news.
Here’s what happens when you publish via FinanceWire:
Published On Tier 1 Finance News Outlets
Because FinanceWire focuses exclusively on finance-related content, it ensures your press releases are published on real, relevant, big financial news outlets, ensuring better placement, and stronger long-term search visibility.
Your press release gets published on a curated set of financial publications such as:
Yahoo! Finance
Nasdaq (if the company is publicly traded)
MarketWatch
AP News
Investing.com
Benzinga
Business Insider
ADVFN
TipRanks
Finbold
FXEmpire
Insider Monkey
You receive a branded coverage report showing exactly where it appeared:
Added High Authority Google Search Results
Once published, these releases often appear directly in Google News and search results tied to your company name — a critical visibility layer for financial credibility and SEO.
Secure Guaranteed & Hyper-Relevant Finance PR
After you’ve found the right angle and written your release (with or without AI), submitting it through a financial-native PR wire like FinanceWire ensures it doesn’t get lost.
Tier 1 visibility
Guaranteed finance placements
Indexed on Google under your brand name
Don’t just publish on LinkedIn or a generic wire. If you want your news to be seen by decision-makers, this is how you do it.
What Financial PR Strategies Are Working For You?
Finance PR isn’t just a branding play — it’s a measurable visibility channel that drives authority, discoverability, and trust.
Whether you’re announcing a funding round, sharing market analysis, or launching a new financial product, the right press release can get your story in front of investors, customers, and search engines alike.
By following this guide, you now have the step-by-step strategy to:
Find the right financial PR angle
Write a press release optimized for SEO and credibility
Get guaranteed placements on high-authority finance publications
Use this playbook to create repeatable visibility every time your company makes a move. And when you’re ready to scale it, platforms like FinanceWire give you the reach, credibility, and control to do it fast.
Alon Keren is a full-stack marketer with deep roots in PPC, SEO, and growth strategy. As Cofounder and CMO at FinanceWire, he leads go-to-market and performance-driven PR efforts for some of the most ambitious financial and fintech brands in the world. His work blends high-leverage media strategy with deep executional expertise, drawn from a decade of experience scaling campaigns across Google, Meta, LinkedIn, and beyond.
Alon holds an MA in Clinical Psychology, a foundation that uniquely shapes his approach to marketing. He applies psychological insight to every layer of the funnel — from conversion optimization to audience segmentation and persuasion architecture — treating growth like a science and storytelling like therapy.
Before launching FinanceWire under the MediaFuse umbrella, Alon ran campaigns for clients ranging from early-stage startups to public companies. He’s as comfortable architecting cross-channel acquisition strategies as he is rolling up his sleeves in Google Ads or rewriting a landing page to boost ROAS.
He’s contributed to shaping some of the most performance-focused PR systems in Web3 and fintech, and regularly advises companies on how to bridge the gap between paid media, earned media, and owned channels.
