Mountain View, CA, September 11th, 2025, FinanceWire
The marketing industry is undergoing a transformation. Traditional campaigns, driven by short-term goals and one-off contracts, are being replaced by systems that prioritize partnership and shared success, fostering creativity and growth.
In August 2025, this transformation was marked by the release of the “Profit Sharing Launch Model: A Profit-Aligned Methodology for Marketers and Consultants.” The book, authored by Violetta Korovkina, a marketing and growth strategies expert, presents a methodology that positions marketers as key drivers of business growth.
Korovkina’s book is primarily intended for marketers, who are frequently responsible for converting ideas into revenue, yet often do not receive commensurate recognition for their efforts. The Profit Sharing Launch Model is an innovative approach that challenges the conventional method. Rather than limiting marketing experts to service fees, it introduces a system where marketers and consultants become strategic partners, sharing both risks and profits with their clients.
“Marketing has evolved beyond the scope of traditional campaigns,” Korovkina explains. “The objective is to establish systems that align the interests of all parties involved. Studies have shown that when profit is shared, creativity and accountability tend to increase in tandem. Marketing teams can expand their influence and generate revenue by leveraging these insights.”
Why Marketers Need This Model
In today’s highly competitive digital market, brands expect more from marketers than just isolated projects. They seek predictable growth, repeatable results, and long-term strategies. However, in many cases, marketers are not positioned as true partners but rather as mere executors.
The Profit Sharing Launch Model offers a solution to this challenge:
- It empowers marketers to be recognized as co-creators of success.
- It promotes alignment between strategy, execution, and financial outcomes.
- This initiative replaces short-term collaborations with sustainable growth systems, ensuring a more stable and long-term approach to our business operations.
By redefining the marketer’s role, the model shifts marketing from a mere support function to a pivotal driver of business growth.
A Contribution to the Marketing Profession
This release signifies more than a personal achievement; it is a contribution to the entire marketing industry. Korovkina’s documentation and systematization of the Profit Sharing Launch Model contributes to a redefined understanding of the role of a marketer in 2025.
Marketing professionals now have the opportunity to transition from transactional contracts to a more collaborative partnership model, where they can contribute as equal partners in the businesses they support. This shift has the potential to change not only how marketers work but also how they are valued across industries.
While this is Korovkina’s inaugural publication, it is unlikely to be her last. She is already rumored to be developing a follow-up work that will tackle broader marketing strategies and their role in shaping business ecosystems.
The Future of Marketing Is Shared
In essence, the book underscores the notion that the future of marketing is contingent on alignment, transparency, and shared success. Marketers are no longer merely passive executors; they are now builders of influence, architects of growth, and partners in profit.
The “Profit Sharing Launch Model: A Profit-Aligned Methodology for Marketers and Consultants,” Violetta Korovkina presents a comprehensive approach that integrates vision and tools to actualize this future state.
About the Author
Violetta Korovkina is a renowned expert in marketing and growth strategies, with extensive experience helping businesses develop innovative marketing solutions. She has worked with a diverse range of clients, empowering them to maximize their potential through strategic partnerships. Korovkina is passionate about reshaping the marketing industry and creating sustainable, profit-aligned methodologies that benefit both marketers and clients.