Wayne, New Jersey, United States, December 31st, 2025, FinanceWire
Montoddler, one of the premier manufacturers of Montessori beds and floor beds, announced a milestone year of growth in 2025, pointing to a “premium-per-child” shift as parents invest more per child even as U.S. fertility rates remain near historic lows.
Montoddler, one of the premier manufacturers of Montessori beds and floor beds, today announced a milestone year of growth in 2025, reinforcing the brand’s momentum as it enters its third year in the U.S. market. The company attributes the year’s performance to a clear shift in parenting priorities: Even amid demographic headwinds, families are increasingly choosing fewer, higher-quality purchases that deliver lasting value in safety, durability, and child development.
“Parents today are having fewer children, but their expectations are much higher,” said Saim Demirci, Founder of Montoddler. “They’re investing more per child and looking for products that do more than fill a need. They want well-designed, safety-first solutions that support independence and everyday routines at home. That ‘premium-per-child’ mindset is a major driver behind our 2025 growth.”
Increased demand in premium categories
The latest final birth data from the CDC’s National Center for Health Statistics underscores the broader market reality.
The U.S. general fertility rate declined to 53.8 births per 1,000 females ages 15–44 in 2024, down from 2023, while total births increased to 3,628,934. In other words, the country remains in a low-fertility era, but demand is strengthening in premium categories that align with modern parental expectations.
Significant interest in floor bed concepts
In 2025, Montoddler’s standout product was its Montessori floor bed in twin size, a format increasingly embraced by U.S. families who prioritize accessible, independence-friendly sleep environments inspired by Montessori principles.
The company notes that parents are drawn to floor bed concepts for the autonomy they can encourage, along with the simplicity and functionality that fit today’s home setups.
Plans expansion to Europe
Looking ahead, Montoddler expects 2026 to be a year defined by disciplined expansion and product innovation. Building on its U.S. foundation and the operational maturity gained in its third year in the market, the company plans to open the next chapter by entering key European markets, bringing its Montessori-inspired approach to more families seeking safe, independence-supporting sleep solutions.
At the same time, Montoddler will broaden its portfolio with new, innovative Montessori bed models designed to add distinctive, category-elevating options to its catalog while staying true to the principles that have guided the brand’s growth: safety-first engineering, functional simplicity, and craftsmanship built for everyday family life.
“2025 proved that when you build for real parenting needs, growth follows even in a challenging demographic environment,” said Demirci. “In 2026, we’re taking that momentum to the next level by expanding into Europe and introducing new Montessori bed designs that are truly unique products that help children gain independence while giving parents confidence in quality and safety.”
About Montoddler
Montoddler is a premium early childhood brand specializing in high-quality Montessori beds and Montessori floor beds designed to support independence, safety, and natural development. With a focus on thoughtful craftsmanship and Montessori-inspired design principles, Montoddler helps families create nurturing sleep environments that fit real-life parenting needs.
For more information on Montoddler, users can visit https://montoddler.com.