Singapore, Singapore, February 12th, 2026, FinanceWire
91 Branding & Marketing announced that Scout by Pipeline AI, its AI-powered customer outreach platform, participated in AI Festival Asia 2026, held on 22 and 23 January at the DBS Foundation Theatre. The event highlighted growing interest in agentic AI and the practical adoption of artificial intelligence among small and medium-sized enterprises (SMEs).
The two-day festival brought together hundreds of SME owners, policymakers, AI founders, and industry practitioners to examine how artificial intelligence can be applied in day-to-day business operations. Scout’s participation reflected increasing demand for AI solutions designed to move beyond experimentation and support measurable operational outcomes.
Packed Fireside Chat on Always-On AI Outreach
Scout Founder Pulse Tan spoke at the Sales & Marketing fireside chat titled “Always-On Outreach: Using AI Agents to Run SME Sales and Marketing Workflows.” The session was fully subscribed, with more than 250 SME owners registering to attend.
During the discussion, Tan shared how agentic AI systems like Scout are transforming digital marketing by enabling always-on outreach that targets real customer intent signals found in public user-generated content across social platforms. Unlike traditional content-first approaches, Scout focuses on identifying and engaging customers based on their actual consumption behaviour and expressed needs.
A key theme highlighted was simplicity and accessibility. Scout is designed to require approximately 10 minutes of human-in-the-loop (HITL) review per day, enabling business owners and marketing teams to maintain continuous outreach without complex technical infrastructure or deep AI expertise. This makes the platform suitable for micro-SMEs as well as larger organisations operating across multiple outlets or brands.
“The litmus test for adopting AI in SMEs is whether it increases your revenue,” said Tan. “There are hundreds of AI tools out there, but Scout is developed as an AI agent that actually identifies and consistently engages prospective customers for you — and it does so at a fraction of the cost of hiring a digital marketer.”
Strong Interest from SMEs Across Industries
Scout’s exhibition booth was well patronised throughout the festival, with dozens of SME owners registering interest to explore applications of agentic outreach for their businesses. Interest spanned multiple sectors, including food and beverage, retail, wellness, and FMCG, reflecting broad relevance across consumer-facing industries.
Practical, Brand-Safe AI Adoption
Scout operates as an AI-assisted outreach system that:
- Identifies relevant public conversations and user-generated content aligned with a business’s target customer profile
- Proposes personalised, brand-safe engagement touchpoints
- Ensures all actions remain human-approved, maintaining compliance, tone control, and brand integrity
This approach allows businesses to convert existing demand signals into real conversations and sales without increasing headcount or relying solely on paid media or content production.
Government Support for Eligible SMEs
Scout deployments in Singapore qualify for government support schemes, with eligible SMEs able to offset up to 90% of deployment costs, subject to prevailing programme criteria.
For partnership enquiries, pilot deployments, or further information, users can contact:
scout@ninetyone.sg
About Scout by PipelineAI
Scout by PipelineAI is an AI-powered customer outreach platform designed to help businesses identify and engage high-intent customers through always-on, AI-assisted outreach workflows. Using agentic AI with human-in-the-loop oversight, Scout enables brand-safe engagement based on real customer intent signals observed in digital conversations. This approach allows SMEs and organisations to participate more consistently in relevant customer interactions and drive measurable sales outcomes, without adding headcount or requiring complex technical infrastructure.