New York, United States, May 27th, 2026, FinanceWire
The world’s premier swimwear and resort wear launch platform — the 22nd PARASO Miami Swim Week — is set to kick off. This year’s event will bring together three brands — AVIDLOVE, SHOWYOO, and AVIDLOVEPLAY — delivering a fashion showcase supported by celebrity appearances, influencer participation, and immersive experiences. Leading the runway will be international philanthropy advocate and fashion influencer Victoria Jancke, alongside professional models and top-tier creators, presenting diverse interpretations of contemporary lingerie aesthetics.
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Three Brands, One Stage — Building a Multi-Brand Fashion Experience
The show centers around the campaign theme “Sparks Fly with AVIDLOVE”, inspired by the emotional connection, confidence, and expressive energy associated with personal style.
One of the key highlights is the joint runway presentation of AVIDLOVE and SHOWYOO. AVIDLOVE is built around the concept of “wearable by day, interactive by night” — spanning lightweight vacation layering, everyday styling, and intimate evening wear, while exploring lingerie-inspired fashion across multiple scenarios. SHOWYOO focuses on comfort-oriented apparel and accessible design.
Meanwhile, independent brand AVIDLOVEPLAY will be featured in an exclusive Cabana lounge adjacent to the runway, accompanied by influencer content sessions and networking opportunities, creating a multi-dimensional showcase experience.
Star Lineup Announced: Victoria Jancke Joins Influencers and Industry Figures
The event will feature several women recognized for international influence and philanthropic engagement, including Victoria Jancke, Zarinayeva, and Nadia Mejia. The guests are expected to appear alongside professional models and high-profile influencers, contributing to a runway experience that combines fashion, social influence, and public engagement.
A Runway Over Water — An Immersive Sensory Showcase
This year’s show will be held at the Kimpton Surfcomber Hotel, where the runway will extend across the venue’s iconic vintage pool area. AVIDLOVE will present collections emphasizing elegance, comfort, and self-expression. A live DJ performance and immersive staging aim to create a dynamic environment for buyers, media representatives, and industry participants from more than 60 countries.
“Sparks Fly” as a Creative Theme
Inspired by ideas of emotion, confidence, attraction, and self-expression, “Sparks Fly” represents more than a runway concept. The theme explores the relationship between fashion and personal identity, highlighting how clothing can contribute to confidence, individuality, and emotional expression.
The event is scheduled for May 30, 2026, in Miami Beach, bringing together three brands on one stage alongside international guests and creators during Miami Swim Week.
About AVlDLOVE
Born from a passion for elegance and comfort, AVlDLOVE emerged in 2015 as a beacon of innovation in the world of intimate apparel. Our journey began with a simple yet powerful vision: to create lingerie and sleepwear that looks stunning and feels incredibly comfortable, empowering women to embrace their unique beauty with confidence.
At AVlDLOVE, we believe that every woman deserves to feel extraordinary in her own skin. This belief drives our commitment to crafting exquisite pieces that blend timeless sophistication with modern sensibility, Our desianers draw inspiration from the diverse beauty of women worldwide, ensuring that each collection caters to a variety ol tastes, sizes, and occasions.
For more information, users can visit the AVIDLOVE website and Amazon storefront, or connect with AVIDLOVE on Facebook and Instagram.
Website: https://avidlove.com