Atlanta, United States, October 15th, 2026, FinanceWire
New brand campaign “Uncovering Happiness” and refreshed logo mark the milestone
Covers & All, a global e-commerce platform for custom covers, is celebrating its 10th anniversary, marking a decade of protecting the things people value most.
To commemorate the milestone, the company has unveiled a refreshed logo along with a new campaign, Uncovering Happiness, putting a name to the feeling customers have experienced for a decade: the relief and joy of returning to their space and finding everything just as they left it when the cover comes off. The new logo reinforces that message, with the
brand’s signature blue beginning as a cover that flows into a smile.
“Marking 10 years of protecting what matters, Covers & All has helped customers Uncover Happiness, one custom fit at a time,” said Nishant Shah, Founder and CEO of Group
Bayport, the parent company of Covers & All. “The brand truly stands for the peace of mind that comes from knowing what you love is protected. That commitment is the foundation of the trust we’ve built with over two million customers.”
Since its launch in 2016, Covers & All has served over 2 million customers across North America, Europe, Asia and Oceania, earning a 4.4-star average rating on smartcustomer.com.
Covers & All offers custom covers for patio furniture, grills, vehicles, pools, and industrial equipment, including RV and boat covers by make and model and winter and safety pool covers, as well as cushion covers, custom tarps, curtains, solar shades, printed fence screens, and other custom products.
To reinforce its commitment to risk-free custom ordering, Covers & All offers a professional measuring service through its Cover Buddy program, sending an expert to the customer’s home to take exact measurements. The company’s Assurance Plus satisfaction program
provides refunds within the warranty period, with up to three years of complete coverage including measurement or customization errors, damage during shipping, and everyday wear and tear, including product coverage options of up to 10 years. Customers also
benefit from free shipping on orders over $99, 24/7 assistance, and delivery in as little as three days, depending on location.
About Group Bayport
Group Bayport is a global custom-products e-commerce firm with its headquarters and manufacturing facility in Atlanta, Georgia, with more than 1,500 employees worldwide. Through a family of 12 brands including BannerBuzz, Best of Signs, Covers & All, Neon Earth,
Tarps and All, and Patio HQ, it offers over 10,000 customizable products spanning signage, outdoor covers, home décor, and promotional displays. Recognized on the 2025 Inc. 5000 list of America’s fastest-growing private companies, Group Bayport serves millions
of customers across North America, Europe, Asia and Oceania. For more information, users can visit groupbayport.com.
About Covers & All
Covers & All is a leading e-commerce platform specializing in custom covers and outdoor protection solutions. The brand has helped over 2 million customers protect what they love through precision fit, premium materials, and customer-centric service. Its portfolio includes covers for patio furniture, grills, vehicles, pools, RVs, boats, and industrial equipment, as well as cushion covers, curtains, blinds and shades, outdoor curtains, tufted and Sunbrella cushions, winter and safety pool covers, and printed fence screens.
For more information, users can visit coversandall.com.
Campaign Link: https://www.youtube.com/watch?v=h0udKBCwE6A