A strong financial press release does more than share news — it builds credibility, shapes perception, and leaves a digital trail your prospects can find. It’s one of the most effective tools in any financial services marketing strategy.
When someone Googles your brand, the right release ensures they see professional, finance-relevant media coverage tied to your messaging.
In this guide, you’ll get:
- 3 real financial press release examples from fintech, trading, and financial SaaS brands
- Breakdown of what each one does right — from structure to messaging
- A free, plug-and-play financial press release template you can adapt for your next announcement
Table of Contents
Top Financial Press Release Examples You Should Emulate
After digging into our newsroom, we found 3 good financial press release examples distributed on FinanceWire, from SAP Fioneer, Xsolla, and FBS.
Each one wanted us to publish their press releases for entirely different reasons. But all of them had one thing in common – they were newsworthy content pieces written with targeted prospects in mind.
Let’s take a closer look at each press release and discuss what made them tick with the top finance sites and media outlets.
Financial Press Release Example #1: SAP Fioneer
Use Case: Geographic expansion + product repositioning
Headline: SAP Fioneer to expand its mortgage solution to the US Market
What This Press Release Does Right
Anchors the brand in industry context
Mentions of 800+ banks using the platform and presence at the MBA Annual Convention help establish credibility for anyone Googling SAP Fioneer in a financial context.
Leads with clarity and relevance
The headline is direct, and the first sentence immediately positions SAP Fioneer as a credible, global player entering a new market. It sets the frame for the rest of the release with zero fluff.
Frames the announcement in terms of market demand
Instead of just stating what the company is doing, the press release explains why it matters: current providers lack efficiency and data integration. That signals value to prospects, not just stakeholders.
Breaks down partnerships with substance
The inclusion of Blue Sage and Ranieri Solutions isn’t just name-dropping — the release explains each partner’s role and the tangible value they add. That builds trust and shows the depth of the ecosystem.
Speaks to outcomes, not just features
It clearly outlines how the product solves real pain points: better productivity, compliance, lower cost of ownership. Those are strategic benefits that buyers care about.
Where This Press Release Was Distributed
- FinanceWire
- Yahoo! Finance
- Global Banking & Finance Review
- Grit Daily
- Tech Startups
- Financial Tech Times
- The Stock Dork
- Invezz
Financial Press Release Example #2: Xsolla
Use Case: Product launch with embedded finance + ecosystem positioning
Headline: Xsolla Debuts Xsolla Wallet, Empowering Developers With Access To Embedded Finance Solutions & Instant Earnings
What This Press Release Does Right
- Sharp, benefit-focused messaging from the start
The headline is long but packed with value — “embedded finance” and “instant earnings” both speak to concrete outcomes for a specific audience (developers and creators), not generic hype. - Structured around two distinct audiences
The release clearly separates the benefits for developers vs. creators. This dual-audience framing makes it easy for different personas to find what’s relevant to them — a strong strategic move in B2B comms. - Explains real pain points, not just features
From KYC and tax compliance to earnings aggregation and card-based payouts, this release goes beyond functionality to show how the product solves real operational headaches for its users. - Leverages third-party credibility
Strategic quotes from Mastercard and Paysafe validate the ecosystem and make the product feel more enterprise-ready. It signals trust without needing to oversell. - Anchors the brand in market context
Mentions of prior experience, major titles, and partners position Xsolla as a known force in the gaming economy, not a new entrant — which matters for risk-averse prospects evaluating new fintech tools.
Where This Press Release Was Distributed:
- FinanceWire
- Business Insider
- Finance Magnates
- Finbold
- Insider Monkey
- The Stock Dork
- Financial Tech Times
- The Fintech Mag
- Grit Daily
- Tech Startups
- ForexLive
- Global Banking & Finance Review
- Finsmes
- WalletInvestor
- FinanceFeeds
- Invezz
Financial Press Release Example #3: Crowded
Use Case: Fundraising + market positioning tied to current events
Headline: Amid Trump Funding Freeze, Crowded Raises $7.5M to Improve Nonprofit Efficiency
What This Press Release Does Right:
- Hooks into a real-time, high-interest policy event
Instead of treating the $7.5M raise as the story, the headline smartly ties it to President Trump’s funding freeze. This creates urgency, relevance, and a clear narrative frame. - Balances mission and mechanics
It clearly explains what Crowded does, how the funding will be used, and why it matters — all while keeping the nonprofit sector’s needs front and center. This is a great example of aligning product with purpose without sounding fluffy. - Credibility through specificity
Naming institutional users like Harvard Athletics and Girl Scouts, plus concrete use cases (e.g. per diem cards), adds weight and real-world proof. The investor list also reads strategic and legit — not filler. - Strong quote positioning
The CEO quote frames the problem and solution clearly, supported by data (nonprofits = 14% of US GDP). This signals confidence and scale, not startup noise. - Clarity of structure and flow
Despite a complex story, the release moves cleanly from context to solution, with smart use of subheadings and callouts that make it easy to skim and extract value.
Where This Press Release Was Distributed:
- FinanceWire
- Yahoo! Finance
- AP News
- Benzinga
- Business Insider
- Securities.io
- ADVFN
- The Fintech Mag
- Fintech Review
- Stocktwits PR
- Financial News
- MENAFN
The Financial Press Release Template We Use
What if you want to write a press release for your financial services firm or software company? Based on what we’ve learned from the top brands on our platform, here’s a financial press release template for you.
[Title: Make it Engaging and Descriptive] [eg. {Company}{Action}{Subject}{Impact}]
[Sub-Title (Optional): Additional Information or Context]
[Featured Image]
FOR IMMEDIATE RELEASE
[City, State, Date]: – [Company Name], a [brief description of company], is pleased to announce [brief overview of the news]. This [expansion, new product, service, partnership, financial result, etc.] represents [company’s commitment, future direction, impact on customers, etc.].
[Paragraph 1: The “Who, What, When, Where, and Why”]
Start with the most critical information: who is involved, what is happening, when and where it is happening, and why it’s important. This section should be concise and compelling to keep the reader interested.
[Paragraph 2: More Detailed Information]
Include specifics about the services, products, or changes being announced. Explain how this news benefits customers, stakeholders, or the market. Provide numbers and data if possible.
[Paragraph 3: Quotes from Key Spokespeople]
Include one or two quotes from company executives, partners, or industry experts. This adds credibility and a personal touch to your release.
[Paragraph 4: Additional Information and Context]
Provide background information about the company or the news. This could include past achievements, future goals, or the significance of the announcement in the broader industry context.
[Boilerplate: About [Company Name]]
Include information about the company’s mission, history, and key offerings. This section remains essentially the same across different press releases.
[Closing: Call to Action or Next Steps]
End with a call to action or details on the next steps prospects and journalists can take. This could include visiting a website, attending an event, or how to get more information.
Media Contact:
[Contact Person’s Name]
[Title]
[Company Name]
[Phone]
[Email]
[Website]
Want to draft your financial press release faster and smarter with AI?
Check out our Financial PR Playbook below. It includes ready-to-use AI prompts, proven angles, and formatting tips tailored for finance teams.
Financial PR: What Is It, Why Do It, And How To Do It Yourself
A complete playbook for Financial Public Relations — how it works, why it matters, and how to execute it step by step
What Did You Learn From These Financial Press Release Examples?
The best financial press releases don’t just announce — they frame, position, and build long-term visibility. Each of the examples you saw turned a standard update into a clear, credible story built for discoverability and trust.
If you’re in fintech, SaaS, or financial services and want your next press release to land on high-authority, finance-native sites — not generic wires — check out our financial PR distribution platform built specifically for this industry.
Cofounder & CMO at FinanceWire
Alon Keren is a full-stack marketer with deep roots in PPC, SEO, and growth strategy. As Cofounder and CMO at FinanceWire, he leads go-to-market and performance-driven PR efforts for some of the most ambitious financial and fintech brands in the world. His work blends high-leverage media strategy with deep executional expertise, drawn from a decade of experience scaling campaigns across Google, Meta, LinkedIn, and beyond.
Alon holds an MA in Clinical Psychology, a foundation that uniquely shapes his approach to marketing. He applies psychological insight to every layer of the funnel — from conversion optimization to audience segmentation and persuasion architecture — treating growth like a science and storytelling like therapy.
Before launching FinanceWire under the MediaFuse umbrella, Alon ran campaigns for clients ranging from early-stage startups to public companies. He’s as comfortable architecting cross-channel acquisition strategies as he is rolling up his sleeves in Google Ads or rewriting a landing page to boost ROAS.
He’s contributed to shaping some of the most performance-focused PR systems in Web3 and fintech, and regularly advises companies on how to bridge the gap between paid media, earned media, and owned channels.